PRACHYA
The Journey of Philosophical Brand Identity Design
Prachya started off in 2020 as a joint effort between two childhood friends, Natcharee Han and Peeyapat Suthipongchai. With Natcharee's background in Philosophical illustration, and Peeyapat's background in socio-economic philosophy, both founders team up to bring together products that would inspire deep thinking in everyday life, hence the name 'Prachya' Thai for Philosophy (greek for love for knowledge).
I'd like to share the process of creating the brand identity.
tool use :
Traditional hand drawing, Adobe Photoshop, Adobe Illustrator
The Brand Official Website :
On-site Store :
O.D.S Siam Discovery (4th foor) Bangkok, Thailand
https://g.co/kgs/JXh7wG
https://g.co/kgs/JXh7wG
This is my first time creating the whole corporate identity for the luxurious brand, it was a long journey to explore and, eventually the brand has lauched!
We are working on making the brand grow and thrive,
We are working on making the brand grow and thrive,
Thank you for watching.